Snapchat doesn’t only care. The firm is behind a brand new online magazine called Real Life, that may release each weekday to about one post on the topic of technology, beginning on June 27.

In a blog post nowadays describing the new initiative, societal media and Snapchat worker critic Nathan Jurgenson writes that Snapchat is financing Real Life In an e-mail to Venture Beat he declined to elaborate on the nature of the funds but he did affirm that Snapchat owns Real Life.

Real Life will release stories, arguments, and essays about living with technology, Jurgenson writes. It won’t be a news site with business rumor or gadget reviews. It is going to be about how apparatus. mediates our lives and how we live now

So Snapchat will have content on the Web, which will be observable on desktop computers. No more will Snapchat be constrained to devices that are cellular. And at least the medium snaps the Southern California business is now known for and will be mostly text, unlike the video narratives.

Real Life may have editorial autonomy, editor in chief Jurgenson writes. Real Life is that was totally financed by Snapchat, a representative told Venture Beat within an e-mail. The representative declined to comment.